Why should you use search engine optimization for your start-up? The fact is that search engine optimization is an inexpensive way of aggressively advertising your business. Your small business will benefit from as much exposure as you can possibly give it, so be sure to follow these simple steps to have success with search engine optimization.
To create more traffic to your site and to improve your standings with search engines, you can write and submit articles to online article directories. The directories make their articles available to countless people who will read your submissions and follow the links back to your site. This has the potential to bring traffic to your site far into the future as these links remain active for many years.
If you want your site to have good visibility on search engines, one simple way to help that is to create what is called a site map. Site maps are a list of links to all pages of your site in a tree pattern, allowing a user to reach any page in one click.
Use an HTTP 301 redirect instead of a meta refresh or a 302 redirect. 301 redirects tell the search engine that the new location for your site is permanent and they should index the new location. Meta refresh and 302 redirects are intended for temporary re-locations, and are often used by spammers, meaning that using them could hurt your rankings.
Develop keyword phrases that include more than one word. If you are restricting your keyword list to one word phrases, you are diminishing the results you could receive. With keyword phrases, you are more likely to drum up the results that you really want as you target more relevant and frequent searches.
As you can see, search engine optimization is a highly customizable, very inexpensive way of promoting your business on the web. With some initial time investment, this process is easy to initiate and requires only moderate upkeep. You will be thankful you followed this advice once your site traffic picks up!