Almost every business knows the importance of social media marketing. However, merchants have clogged Facebook and Twitter with their promotional efforts, making it hard for a new players to stand out.
Businesses who want to stand out on Facebook should always create a Facebook group. This allows people who share interests in certain products and services to form a community. By adding value to the social scene, businesses create a forum that can stimulate demand for their brand. Business owners may also benefit by joining groups that pertain to their products or their community. This gives them even more chances to contribute and to build relationships that will pay off over time.
Social scanning uses the prevalence of smartphones to allow users to scan QR codes. These codes are scanable by smartphone cameras and instantly take users to relevant product information, coupons or other online content that enhances the shopping experience. Place these codes on web pages, emails or printed promotional material to stand out from competitors who are late to adopt the latest trends.
Facebook Questions, Quora and other sites add news dimensions and opportunities to social marketers. Businesses that ask thoughtful questions that are relevant to their market get a chance to show their expertise and encourage the social community to share their opinion. This a fast and free way to stand out in social marketing while having a lot of interactive fun.
Social marketers can stand out by being social. Rather than being a one-way purveyor of goods and services, social marketers that take the time to get to know people, help them with their problems, and answering their questions will build a lot of credibility and positive sentiment that will naturally attract customers without becoming a commercial nuisance.
Social marketers can also stand out by leveraging mobile solutions. Local merchants can be among the first to adopt Google Wallet, for example, drawing customers who enjoy trying out the latest technologies. Businesses can also use Facebook Places, Gowalla, Foursquare and other services to build some customer incentive programs that will engage the community while building a loyal customer base.
Social shopping provides another way marketers can stand out. By making genuinely good offers on Groupon and other sites, marketers boost their credibility. Shoppers quickly recognize your business as one that is serious about winning new customers rather than one of the thousands who make offers that really aren’t anything special. Serious social shopping offers will instantly make your business stand out in the crowd.
Rather than bland, routine social marketing efforts, why not stand out in the crowd by using some social capital principles. By offering secrets, freedom, financial advice, humor, the bizarre and other content tools, marketers differentiate themselves from the rest of the pack. Marketing efforts that grab attention can occasionally go viral, so marketers who are willing to be creative, challenge taboos and be different often are the ones with the bigger bottom line.
This guest article was contributed by Jennifer Bell from Health Training Guide. Jennifer is a freelance writer and mother of 2 based in Los Angeles, CA. Check out her site to learn more about physician and surgeon training and other exciting health careers.